Archive for the ‘Branding’ Category
City Of Cultcha Revizzed
Monday, December 7, 2009 16:47 4 CommentsBack in the day, when I was working for a Local Authority, I was very keen on NewcastleGateshead winning the bid to be City of Culture 2008. In some respects, I can already imagine the jaws dropping at the idea Newcastle and Gateshead are paragons of culture, but let’s face it, I remember Glasgow being [...]
@NakedWines — The Naked… Truth?
Saturday, October 24, 2009 7:20 5 CommentsOur household received a voucher from a company called Naked Wines. It said: “special treat for customers of Amazon.co.uk – £40 naked wines voucher”. It also said “claim your voucher online or by telephone”; “choose your wines from our delicious range”; “next day delivery to your doorstep”, and the thing which I think is key [...]
Using Facebook To Damage Your Brand
Friday, September 11, 2009 11:02 6 CommentsWell, okay, you probably don’t want to be doing this, but if you’re not aware of what is being posted on Facebook about you, you can be pretty sure that someone will be saying something negative about you. I’ve looked at this sort of thing in relation to the public sector when I asked Do [...]
Kopparberg Promo
Monday, July 27, 2009 7:20 177 CommentsSo there I was, wandering out for a drink one evening with a good mate of mine. I was due to meet him at a pub on Newcastle’s Quayside called ‘The Akenside’, only as I approached, I noticed something was going on outside. A gentleman on a bicycle was handing out fruit, and people were [...]
Paula The Cow Gets Branded
Monday, July 6, 2009 10:58 35 CommentsI was fortunate enough to be in the Metro Centre this weekend. For the uninitiated, this is one of those shopping malls which in many respects is like every other shopping mall in the country. The interesting thing about it this weekend though, was that Paula The Cow was there. Paula the Cow was a [...]